Thursday, February 23, 2012

Tata to have 230 Nano Exclusive Dealers in India

The Indian auto giant Tata Motors is aggressively reviving the sales and service network of its cheapest portfolio car Tata Nano in the Indian market. The company announced on Tuesday that it will be launching as many as 230 showrooms in the Indian market for its much popular small car Nano, over the period of next one year.
It is to be mentioned here that the company already has 120 exclusive showrooms in the country. Most of these new exclusive Nano showrooms will be opened in the smaller cities and towns, from where the company is looking forward to drive high volume sales for Nano.

Speaking to the reporters on Tuesday, managing director of the Tata Motors India operations, Mr. PM Telang said that the company planning to open 230 new exclusive showrooms for Tata Nano in India over the period of next 12 months.

Meanwhile, the company has sped-up the promotions of Nano in the Indian market and the strategy is to promote the Nano model differently among different age group of buyers. A number of new TV commercial have been launched for the effective promotion of Tata Nano among the people from different walks of life

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